More on the 1949 "mood cars". This is from the Cadillac Database and relates to the "El Rancho" special convertible. This comical letter to the editor was released by "Associated Newspapers" at the time: Gents, I have just read the advertisement for your new Cadillac model called the El Rancho convertible. It reads "this model is upholstered in waxed saddle leather selected from hundreds of hides for colour and texture, trimmed in dark sueded kip's hides and saddle-stitched in white cord; all interior trim is antiqued and hand-engraved silver in the western motif." Well, I am breathless, as it is just what I have wanted all my life. I have been riding around with unwaxed saddle leather long enough, and if any man has felt frustrated on the highways through a lack of selected hides I am that guy. There is no true happiness in today's traffic until you know you have leather upholstery and that it has not just been taken from any old cow but that somebody with the right taste has gone over the hides and selected some with taste. I crave the feeling that behind my car stands a skilled hide-picker and I don't mean a traffic cop with a spear. Also I am a sucker for waxed hides, not just hide that has been gone over quickly with some polish, I want wax, and plenty of it when I go out motoring. I have not been very happy when out in an automobile for some years; maybe it was the lack of wax, the feeling of humility that comes with a realisation one is improperly waxed and on the red light where everybody can see. I liked your emphasis on colour and texture. What good is a hide if the color and texture are not up to snuff? The wrong shape can ruin a Sunday trip to Mulligan's cove and I have a friend who went to a house party with leather the wrong texture and got treated like a mere nobody as soon as the word got around. I would like a rich oxblood shade. On the matter of kip's hides I will take a chance; I have never been much of a kip's hide motorist but the saddle stitching in white cord sounds good. My saddle stitching requirements have long been neglected by the auto industry. I got on a waiting list for white cord some years ago but never heard any more about it. White cord will give me a greater feeling of self-confidence on the road. The interior trim of hand-engraved silver is swell, especially in the western motif; I like western motifs in heavy traffic and trust you will throw in a sombrero, lariat and a couple of six-guns. Could I get autographs of Hopalong Cassidy and Tom Mix on the back seat? Also some spurs and chewing gum. Hey-ho, Silver! You have no idea what the mere description of the El Rancho model has done for me. Yours with enthusiasm,
[signed: Elmer]
P.S. send an extra can of wax, the big economy size.