In 1957, a corporation headed up by W.H. (Bill) Pierce opened an emergency and transfer ambulance service in Dallas called Ambulance Service Co. of Dallas.
In this picture, Gordon K. Allen, left, presents the keys to the new handsome fleet to Gordon Campbell, center, of Morticians Supply Co. of Dallas, who was the manager of the new ambulance service, while Ralph Muter, left, regional manager for Superior Coaches, looks on.
